For investors the Curry vs. LeBron match-up is a kind of proxy fight between their respective sponsors: Upstart, underdog Under Armour vs. Established Global King Nike.
Well, in truth, it's not much of a fight yet - since Nike is so far ahead. But don't tell that to Kevin Plank, founder and CEO of Under Armour who started from his grandmother's house in 1996 with $15,000 and by 2015 had built a company valued at over $17 billion.
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